Just about everyone is on social media these days. Facebook, Instagram, SnapChat, Twitter, Pinterest, the social media platforms just continue to rise. According to the Pew Research Center on Internet & Technology, what started from only 5% of the U.S. population in 2005, has risen to 69% (in 2016) of the public that uses some type of social media.

Social Media is no longer limited to young individuals, the age-range of social media users continues to increase, especially for Baby Boomers and Generation Xers. Today, not having a social media presence could actually have a negative impact on your business.

One of the most appealing aspects of Social Media Marketing is that the platforms or Free.  Yes, you can pay for advertising which in many cases are effective, however you can also take the grass-roots approach and gradually grow your social media network.  The biggest factors include your time and implementing best practices.